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Recently, Google has announced that it counts sponsored links / guest posts while ranking useful content. This proves once again that the link factor is key to Google ranking factors.
In January 2021 we conducted a survey with over 400 respondents from Russia and the near abroad, including SEO experts (SEO agencies department heads, well-known optimizers and technology evangelists). Participants answered 29 questions about ranking factors, link building and search engine optimization trends.
On December 3rd, Google announced that they were rolling out the latest Core Update. For two months SEO-specialists have received quite a lot of useful information. We gathered what is already known from public sources. The global conclusion: there is no way to pretend that nothing has happened.